Rebranding & Infrastructure: Restore the Pleasant to the Grove
Team #1 has adopted an aggressive rebranding campaign “To restore the Pleasant to the Grove” . We
have developed an icon that reflects the essence of this community to be reflected on the Gateways
entering and exiting Pleasant Grove as well as on signs posted above light posts at intersections and
down the medians of Buckner Blvd., Bruton, Elam and Jim Miller Roads. Team #1 will work with TXDOT,
the City of Dallas, the two Chambers of Commerce and residents to implement this campaign. This rebranding
will encompass accentuating the positives and driving out the negatives, utilizing the strong
collaborative efforts among residents, businesses, churches, schools and law enforcement. We believe
this rebranding will rebuild a sense of community pride, promote economic development, stimulate commercial and business activity, and attract others to explore the hidden treasures
of the Pleasant Grove area.
Status - In Progress
The Office of Economic Development is working with the Area #1 team on identifying and securing public and private funding sources for a marketing effort focused on the Pleasant Grove area. A $75,000 economic development grant to Pleasant Grove Mission Possible, Inc. to manage a marketing project passed the Dallas City Council on May 26, 2010. Additional infrastructure work will be included for consideration in a future capital bond program.
Read more about Area #1's proposed project in the Interim Team Report. |
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