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Sub Geographies

SE Dallas/Pleasant Grove


South East Oak Cliff

South Central Oak Cliff

North Oak Cliff

Mountain Creek

West Dallas

Buckner Terrace/E Dallas

South Dallas/Fair Park

SW Oak Cliff/Red Bird



Area #1: South East Dallas/Pleasant Grove

Pleasant Grove Map

Committee Chairs

Chair: Dr. Shirley King

Vice Chair: Ralph Castro

Quick Facts

Council Districts: 4, 5, 7, & 8

Population: 95,289

Area: 28.47 sq. mi.; 18,219 acres (including flood plain)

Households: 26,464

Per Capita Income: $11,624


Proposed New Logo


Rebranding & Infrastructure: Restore the Pleasant to the Grove


Team #1 has adopted an aggressive rebranding campaign “To restore the Pleasant to the Grove” . We have developed an icon that reflects the essence of this community to be reflected on the Gateways entering and exiting Pleasant Grove as well as on signs posted above light posts at intersections and down the medians of Buckner Blvd., Bruton, Elam and Jim Miller Roads. Team #1 will work with TXDOT, the City of Dallas, the two Chambers of Commerce and residents to implement this campaign. This rebranding will encompass accentuating the positives and driving out the negatives, utilizing the strong collaborative efforts among residents, businesses, churches, schools and law enforcement. We believe this rebranding will rebuild a sense of community pride, promote economic development, stimulate commercial and business activity, and attract others to explore the hidden treasures of the Pleasant Grove area.


Status - In Progress (Update 3/21/2011)


Pleasant Grove launched a new rebranding and marketing effort on March 10, 2011 at the Trinity River Audubon Center. The multi-faceted approach includes a new website, a new Facebook page, banners on streetlights, a bi-annual community newsletter, and a focus on neighborhood events promoting the local quality of life. Additional phases, dependent upon additional private sponsorship, include new gateways at key intersections and pop-up art installations. The campaign is managed by Out of the Box Marketing for Pleasant Grove Mission Possible.


A $75,000 economic development grant to Pleasant Grove Mission Possible, Inc. to manage a marketing project passed the Dallas City Council on May 26, 2010. Additional infrastructure work will be included for consideration in a future capital bond program.


Read more about Area #1's proposed project in the Interim Team Report.



Fact Sheets

(492 KB) South East Dallas/Pleasant Grove Fact Sheet

Arrow Go to: Area 1 Development Highlights


Meeting Minutes

(26.7 KB) January 8, 2009
(26.1 KB)

February 23, 2009


April 6, 2009

(31.2 KB)

April, 20, 2009



(9.69 KB) SWOT Analysis

Planning Studies

Arrow Go to: Area 1 Existing Plans