Rebranding & Infrastructure: Restore the Pleasant to the Grove
Team #1 has adopted an aggressive rebranding campaign “To restore the Pleasant to the Grove” . We
have developed an icon that reflects the essence of this community to be reflected on the Gateways
entering and exiting Pleasant Grove as well as on signs posted above light posts at intersections and
down the medians of Buckner Blvd., Bruton, Elam and Jim Miller Roads. Team #1 will work with TXDOT,
the City of Dallas, the two Chambers of Commerce and residents to implement this campaign. This rebranding
will encompass accentuating the positives and driving out the negatives, utilizing the strong
collaborative efforts among residents, businesses, churches, schools and law enforcement. We believe
this rebranding will rebuild a sense of community pride, promote economic development, stimulate commercial and business activity, and attract others to explore the hidden treasures
of the Pleasant Grove area.
Status - In Progress (Update 3/21/2011)
Pleasant Grove launched a new rebranding and marketing effort on March 10, 2011 at the Trinity River Audubon Center. The multi-faceted approach includes a new website, a new Facebook page, banners on streetlights, a bi-annual community newsletter, and a focus on neighborhood events promoting the local quality of life. Additional phases, dependent upon additional private sponsorship, include new gateways at key intersections and pop-up art installations. The campaign is managed by Out of the Box Marketing for Pleasant Grove Mission Possible.
A $75,000 economic development grant to Pleasant Grove Mission Possible, Inc. to manage a marketing project passed the Dallas City Council on May 26, 2010. Additional infrastructure work will be included for consideration in a future capital bond program.
Read more about Area #1's proposed project in the Interim Team Report. |
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